Launched to the public in Autumn 2006, Greedy Genius' initial offering was a colorful array of sneakers that many people signed off as mere copies of another well established brand, Bathing Ape. Despite this similarity, Greedy Genius went on to launch more sneaker designs in 2007 and surprised the initial critics as the brand took on its own unique style and identity. Their current influence of style seems to evolve from popular retro sneaker designs.
According to their website, Greedy Genius’ objective is to “revolutionize the footwear market by developing a rebellious, independent sneaker.” The four partners involved in this limited sneaker company first came together in 2005 to devise a plan that would have them launched in 2006.
Each founder had originally contributed to the growth and development of various major apparel and footwear companies. Furthermore, all four hail from different corners of the globe — the U.S., Africa, Asia and Europe. The four founders theorized that their cultural diversity would be helpful in shaping their overall brand concept.
Greedy Genius plans to incorporate into a full-fledged lifestyle brand featuring footwear, apparel, watches, eyewear and toys.
