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Saucony

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Saucony
Image courtesy of Saucony

The Brand::

Founded in 1898, Saucony traces its early roots to the banks of the Saucony Creek in Kutztown, Pennsylvania. Native American inhabitants created the Saucony name, which translated means "mouth of a creek or river". In 1906, Saucony built its first factory, a brick two-story construction along the Saucony Creek. In 1910, Saucony was turning out 800 pairs of shoes daily, mostly children's shoes as well as functional adult footwear. By 1968, Saucony was producing running shoes.

It's Rise::

Abraham Hyde, who already owned a company that produced footwear for NASA astronauts, acquired Saucony and relocated the brand to its Cambridge headquarters. Saucony running shoes remained the preferred choice of a small group of serious runners, until 1977, when the company's shoes were recognized with an award for "Best Quality" sneaker by a U.S. magazine. The resulting publicity established the Saucony name and its ongoing reputation for high quality performance athletic footwear. In 1985, the brand moved its headquarters to Peabody, MA, until 2005, when it was acquired by The Stride Rite Corporation.

Today::

Three decades since its first product award, the running industry continues to recognize Saucony for its innovation, technical leadership and quality product. In 2007, the Independent Running Retailers Association presented Saucony with both its "Vendor of the Year" and "Product of the Year" awards. Today, the Saucony logo represents the endless flow of that waterway, along with its boulder-strewn creek bed, depicted by the three distinct dots within the brand's river mark.

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