The Brand:
Etnies is an American footwear brand based in Lake Forest, California and owned by Sole Technology, Inc. Etnies is primarily a maker of footwear designed for skateboarding, but in more recent years Etnies has also created shoes and clothing ostensibly for snowboarders, BMX and motocross riders as well as surfers.
History:
Started in France in 1986, the brand's original name was Etnics, derived from the word "ethnic", a nod to the skateboarding sub-culture. It was later renamed Etnies due to legal issues. In 1989, Pierre-Andre Sanizergues took charge of the company, making it the first skateboard shoe company owned by a professional skateboarder.
Range:
Etnies is considered to be the most accessible of Sole Technology's brands. While its other brands, éS Footwear and Emerica, focus more narrowly on skateboarding shoes, Etnies has a broader focus, designing shoes for toddlers, as well as "Etnies Girl", a line for girls and women. Etnies sponsors many professional action sports athletes in sports such as skateboarding, snowboarding, surfing, BMX, and motocross.
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