Pronounced "AY-LIFE", Alife sneakers have become a prominent force on today's major city streets.
The Beginning of Alife
Alife started out in just a retail store & office in 1999 at 178 Orchard Street in NYC. Later that same year, the retail store moved locations to its current location at 158 Rivington Street in NYC. Then in 2001, came the Alife Rivington Club store which is in NYC and also located at 158 Rivington St. The Alife NYC store and the Alife Rivington Club store share the same address, but are two seperate stores. The Rivington Club is a sneaker store and actually has a Nike Tier 0 account, which is the best account Nike gives out. Something like 15 stores worldwide have it! So they get all the limited sneakers there including all the Alife releases. The store also sells its own separate Alife Rivington Club apparel and collaborations, some of which we have in stock at Motivation, and it is getting known as a highly sought after brand-within-a-brand itself.
In 2005, Alife expanded out of the USA and opened another store with Alife Vancouver in Canada. It has a very clean design and sells Alife products to all those north of the border. Then in 2007, they opened another store in Los Angeles in the Fairfax district where there is now a TON of streetwear flagship stores. This store design is nuts, its like a museum where they have everything behind glass and you just look at what you would like to purchase. You then tell the cashier what you'd like and slide the money to them through a window and get your product. Then, later in 2007 Alife did the unexpected and opened another store overseas in Tokyo, Japan. The rest is history. Alife is one of the hottest sneaker brands right now.