Refreshing Reeboks

Reebok's latest collaboration includes an icon enjoyed by many youngsters in past summer days. Kool-Aid, the tried and true juice drink, has partnered with the time-tested Reebok brand to revive its message of refreshment.

For this collaboration, Reebok chose to use their Pro-Legacy basketball low-top model. The limited edition sneakers come in a 'color-by-flavor scheme' of green, red, yellow, orange or purple. They feature an ‘ice cube’ rubber sole and are tagged on the side with an imprint of the Kool-Aid man. The Reebok line seems to follow along with a number of other urban shoe brands who have introduced ultra-saturated color palettes this season. Reebok's line takes it one step further and includes t-shirts, hoodies and hats to match every sneaker ‘flavor.’ Adding an even more unique packaging twist, all Kool-Aid edition Pro-Legacy's come with scent-infused sock liners.

The fruit-scented sneaks are only offered in toddler, pre-school, grade-school and men’s sizes. The collection's retail ranges from $50-$75 and can be purchased at undergroundstation.com or select Reebok retailers nationwide.

Photo courtesy of www.reebok.com